Keep it Short and Applicable
For the most part you will want to choose a domain name that is the name of your business. However, if your business has a long name such as Smith, Franks, Miller, & Johnson, PC you don’t want to use the full name. In this case you want to find a shorter domain name that applies to your brand, product or service.
I recommend your domain be less than 15 characters. If it has to be longer try to use fewer words, abbreviate, or use acronyms. I’ve done this with my domain instead of “Small and Medium-Sized Business” or even “Small Business” I just use “smb.”
Brainstorm Possibilities with Ajax Whois
I use Ajax Whois when searching for domains because it is extremely fast to check on availability. Then I use Godaddy to actually register the domain. You can do this by clicking through to Godaddy using Ajax Whois and you can buy a domain for only $6.95.
Watch Ajax Whois Domain Search Tips Video
httpvh://www.youtube.com/watch?v=hXCcm77BNhY
If you can’t find a domain name available that makes sense, your last resort can be to buy one in the aftermarket. Godaddy and other sites offer services to buy and secure a domain name for you.
If you have a preferred domain name that is not available, and you visit that web address and there is no site there, you can try to inquire with the owner of the domain name as to whether they are interested in selling it or not. You do this by looking up the domain using WHOIS. (watch video above for tips on using WHOIS)
Don’t Stop Now, Learn More About Aquiring Domain Names
If you need more in depth help with finding a domain name, I highly recommend Killer Domains: Tools & Techniques to Find the Perfect Domain Name an ebook by Daniel Scocco which carries a full money-back guarantee. Daniel expands on the guidelines I’ve outlined above and provides methods to help you through the process of acquiring a good domain name.
Photo by: Zoe Volt
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